Fizzikal

PE Sport and Physical Activity in Scotland and beyond

Sir Paul McCartney lends his support GB Paralympics team

Posted by drilly on July 2, 2008

Sir Paul McCartney has launched a £2 million fundraising campaign for ParalympicsGB to support athletes heading to the  Beijing Games, as well as to invest in the future of disability sport in the UK both in the run up to London 2012 and beyond. BT – as a partner of ParalympicsGB – has helped them to create and run the campaign, which will launch during Location Location Location at 8.50pm today on Channel 4. Following this the ad can be viewed at www.bt.com/paralympicsGB.  Donations can be made online or by calling 0800 1114321 or texting SUPPORT to 82010.

The  brand ad for ParalympicsGB, created by Team Saatchi and directed by Luke Scott, Ridley Scott’s son, has Sir Paul’s iconic Live and Let Die as the soundtrack.  Featuring a number of established and emerging athletes with a disability, the film is a moving and inspiring piece that not only shows the skill and ability of the athletes but also the excitement of competing. The second ad, a charity appeal featuring Sir Paul himself asking the British public to make a donation to ParalympicsGB, will be screened from July 7.

Sir Paul said: “I met leading Paralympic equestrian Sophie Christiansen and was completely blown away by her skill, dedication and the fact that she had won a world championship gold medal for Britain, so I felt I had to do something. My suggestion was simple why not create an ad that would highlight the work of ParalympicsGB and call on the British Public to donate much needed money. It was the start of a truly amazing effort from all those involved most of whom gave their time for free.”

Phil Lane, ParalympicsGB Chief Executive said: “We are delighted that Sir Paul McCartney has been involved with this initiative.  His commitment has been incredible and this fundraising campaign would not have happened without him

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